Brand Strategy, Brand
Sodablue Marketing | Melbourne
CREATING A BRAND FROM SCRATCH

Creating a great brand is not an easy task. A brand is more than a logo or a hashtag it is who your organisation is and what it stands for. Discover the foundational elements to creating a great brand before you brief a designer.

CREATING A BRAND FROM SCRATCH

Marketing

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HOW TO DIFFERENTIATE YOUR BUSINESS BRAND

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HOW TO DIFFERENTIATE YOUR BUSINESS BRAND

We know branding is powerful, and a great way to build business equity and attract clients. As consumers today we use brands constantly to help select who we will engage or give our business to.
Today there is lots of competition for getting noticed by your audience as the consumer controls their own content more than ever thanks to digital age.  So how do you attract clients, stand out, but be authentic to your personality and your values? This is a big ask however understanding your brand personality and archetype as a tool can help you achieve this.

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HOW TO DIFFERENTIATE YOUR BRAND

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HOW TO DIFFERENTIATE YOUR BRAND

We know branding is powerful, and a great way to build business equity and attract clients. As consumers today we use brands constantly to help select who we will engage or give our business to.
Today there is lots of competition for getting noticed by your audience as the consumer controls their own content more than ever thanks to digital age.  So how do you attract clients, stand out, but be authentic to your personality and your values? This is a big ask however understanding your brand personality and archetype as a tool can help you achieve this.

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IS YOUR MARKETING STRATEGY FIT?

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IS YOUR MARKETING STRATEGY FIT?

Marketing or Brand Strategy takes some rigorous planning, thinking, resources and a good budget to not only develop but also implement. The key to a strong strategy is often not talked about but I believe is key and that is the oversight or management of the implementation process. 

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3 REASONS TO DINE YOUR CLIENTS.

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3 REASONS TO DINE YOUR CLIENTS.

Knowing your ideal client or in marketing jargon your Target Audience is the key to every great marketing strategy, plan and or tactic. And to get to know them, a great way to do so it to dine with them or spend time with them.

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TOP 3 KEYS FOR MAPPING OUT YOUR BRAND STRATEGY

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TOP 3 KEYS FOR MAPPING OUT YOUR BRAND STRATEGY

This year Sodablog is going through the key critical steps to prepare for a brand refresh before you brief your designer. Our last blog looked at Step 1. Identifying the signs and to start planning. This post, we are going to look at Step 2. which is mapping out the basic strategy for your brand.

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THE SIGNS IT'S TIME TO REFRESH

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THE SIGNS IT'S TIME TO REFRESH

Brand Refreshes are a hot topic for businesses at the moment! We have just seen another major Australian brand - AGL refresh, not to mention many real estate agencies including; Barry Plant, Nelson Alexander and Ray White to name a few.

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3 POINTS TO SCORE POINTS | Guest Post by Terry Montebello,

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3 POINTS TO SCORE POINTS | Guest Post by Terry Montebello,

First, point 1, lets deal with the old cliche, the customer is always right.  This is not quite true.  But, it does not do you any good to tell the customer that he or she is not right.  It is best to make the customer feel like they are right even when they are wrong.  But because you have a relationship with them, make sure that you give them the advice that they need in addition to the advice that they want.  Let me tell you a story.  Once, a customer came to me, and when I say a customer, in

THE SALES & MARKETING ROMANCE

THE SALES & MARKETING ROMANCE

Recently I have been thinking about the relationship between sales and marketing. It is a relationship that is not new to me however I’ve realised it has definitely changed or shifted gear. This isn’t isolated to one organisation either, I’ve seen this across multiple organisations and in different industries. I believe it is mainly due to

PERSONALISE YOUR MARKETING

PERSONALISE YOUR MARKETING

Personal is best, and that is something marketers have been quick to utilise. We all appreciate being welcomed, recognised and treated as an individual and the power of personalising your marketing has the ability to do that and more.