Brand Strategy, Brand
Sodablue Marketing | Melbourne
CREATING A BRAND FROM SCRATCH

Creating a great brand is not an easy task. A brand is more than a logo or a hashtag it is who your organisation is and what it stands for. Discover the foundational elements to creating a great brand before you brief a designer.

CREATING A BRAND FROM SCRATCH

Brand strategy

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HOW TO DIFFERENTIATE YOUR BUSINESS BRAND

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HOW TO DIFFERENTIATE YOUR BUSINESS BRAND

We know branding is powerful, and a great way to build business equity and attract clients. As consumers today we use brands constantly to help select who we will engage or give our business to.
Today there is lots of competition for getting noticed by your audience as the consumer controls their own content more than ever thanks to digital age.  So how do you attract clients, stand out, but be authentic to your personality and your values? This is a big ask however understanding your brand personality and archetype as a tool can help you achieve this.

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THE 3 THINGS SUCCESSFUL BRANDS ARE DOING

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THE 3 THINGS SUCCESSFUL BRANDS ARE DOING

This month Interbrand released their well known annual ‘Best Global Brand’ research report. It is a fascinating read for us as brand enthusiasts but what does it mean for companies who are not global brands (like this years top 3 Apple, Google, and Amazon) but still value branding as part of their business strategy? We believe organisations any size can learn from this global report as it clearly states the truths of what is setting apart the good brands from the bad. We have distilled the report into 3 key tips for building a successful brand in todays climate.

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HOW TO DIFFERENTIATE YOUR BRAND

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HOW TO DIFFERENTIATE YOUR BRAND

We know branding is powerful, and a great way to build business equity and attract clients. As consumers today we use brands constantly to help select who we will engage or give our business to.
Today there is lots of competition for getting noticed by your audience as the consumer controls their own content more than ever thanks to digital age.  So how do you attract clients, stand out, but be authentic to your personality and your values? This is a big ask however understanding your brand personality and archetype as a tool can help you achieve this.

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4 SIMPLE TIPS TO BUILDING A MEANINGFUL BRAND

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4 SIMPLE TIPS TO BUILDING A MEANINGFUL BRAND

The error many businesses make when looking at creating, rebranding or refreshing their existing brand is that they start with a logo or visual aesthetics and tactics because that’s the tangible part of the brand. It’s visual.

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IS YOUR MARKETING STRATEGY FIT?

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IS YOUR MARKETING STRATEGY FIT?

Marketing or Brand Strategy takes some rigorous planning, thinking, resources and a good budget to not only develop but also implement. The key to a strong strategy is often not talked about but I believe is key and that is the oversight or management of the implementation process. 

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I PROMISE TO.....

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I PROMISE TO.....

To craft a brand promise it is best that it is simple and easy for employees to remember so they can use it as a north star in their everyday work. It is always good to get representatives from all parts of the business to come together through a workshop and agree on a statement that the company can deliver together. Once it has been drafted and refined by the marketing and communications team, it is important to inform and empower employees with the new focus on delivery.

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KNOWING YOUR DIFFERENCE

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KNOWING YOUR DIFFERENCE

What is a brands point of difference?

The solution you provide to your customers problem, that is different or unique to direct or indirect competitors solutions or approach in the marketplace. 

It is a unique experience that helps the target audience tell apart but ultimately select your brand over another. 

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TOP 3 KEYS FOR MAPPING OUT YOUR BRAND STRATEGY

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TOP 3 KEYS FOR MAPPING OUT YOUR BRAND STRATEGY

This year Sodablog is going through the key critical steps to prepare for a brand refresh before you brief your designer. Our last blog looked at Step 1. Identifying the signs and to start planning. This post, we are going to look at Step 2. which is mapping out the basic strategy for your brand.

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THE SIGNS IT'S TIME TO REFRESH

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THE SIGNS IT'S TIME TO REFRESH

Brand Refreshes are a hot topic for businesses at the moment! We have just seen another major Australian brand - AGL refresh, not to mention many real estate agencies including; Barry Plant, Nelson Alexander and Ray White to name a few.