Brand Strategy, Brand
Sodablue Marketing | Melbourne
CREATING A BRAND FROM SCRATCH

Creating a great brand is not an easy task. A brand is more than a logo or a hashtag it is who your organisation is and what it stands for. Discover the foundational elements to creating a great brand before you brief a designer.

CREATING A BRAND FROM SCRATCH

Marketing Strategy

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THE 3 THINGS SUCCESSFUL BRANDS ARE DOING

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THE 3 THINGS SUCCESSFUL BRANDS ARE DOING

This month Interbrand released their well known annual ‘Best Global Brand’ research report. It is a fascinating read for us as brand enthusiasts but what does it mean for companies who are not global brands (like this years top 3 Apple, Google, and Amazon) but still value branding as part of their business strategy? We believe organisations any size can learn from this global report as it clearly states the truths of what is setting apart the good brands from the bad. We have distilled the report into 3 key tips for building a successful brand in todays climate.

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HOW TO DEVELOP A MARKETING STRATEGY OVER A COFFEE

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HOW TO DEVELOP A MARKETING STRATEGY OVER A COFFEE

How many of us Melbourbian's love a coffee. For me I love it because its a moment I get to sit down and take a breath and reflect on the day ahead. This time that we give ourselves to stop and reflect with a coffee in hand is so important and can be used to help us strategically plan our business marketing direction too. Next time you are using a coffee as an excuse to reflect on your marketing and branding ask yourself these questions;

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IS YOUR MARKETING STRATEGY FIT?

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IS YOUR MARKETING STRATEGY FIT?

Marketing or Brand Strategy takes some rigorous planning, thinking, resources and a good budget to not only develop but also implement. The key to a strong strategy is often not talked about but I believe is key and that is the oversight or management of the implementation process. 

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3 REASONS TO DINE YOUR CLIENTS.

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3 REASONS TO DINE YOUR CLIENTS.

Knowing your ideal client or in marketing jargon your Target Audience is the key to every great marketing strategy, plan and or tactic. And to get to know them, a great way to do so it to dine with them or spend time with them.

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WRITING A REBRAND BRIEF FOR 2018? DON'T TILL YOU READ THIS.

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WRITING A REBRAND BRIEF FOR 2018? DON'T TILL YOU READ THIS.

When you engage a creative agency to do your rebrand or refresh a professional creative agency will have a series of questions or a brief template that they will ask the client to complete before starting the project. 

A good creative brief will have sound answers to the following sorts of questions;

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CUSTOMER PROFILE: RUBY. SHE STILL SLEEPS WITH HER TEDDY.

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CUSTOMER PROFILE: RUBY. SHE STILL SLEEPS WITH HER TEDDY.

A customer profile is a description of your target audience. It igoes beyond basic demographics ie. gender, age, location. It unpacks the customer on a deeper level so that people in the organisation think about this profile when they are creating products or services for them. A customer profile should have; a name (ie. John), a typical quote that they would say, list of the current books they are reading, or shows they are watching, or where they last took a holiday and for how long. A strong customer profile is intimate, and understands the customer holistically.

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THE SIGNS IT'S TIME TO REFRESH

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THE SIGNS IT'S TIME TO REFRESH

Brand Refreshes are a hot topic for businesses at the moment! We have just seen another major Australian brand - AGL refresh, not to mention many real estate agencies including; Barry Plant, Nelson Alexander and Ray White to name a few.

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BEAUTY AND THE BRAND

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BEAUTY AND THE BRAND

Recently I have started to explain to people that, like a person, a brand can be beautiful on the inside and outside. As for a great brand, it is beautiful on both sides. It is important to focus first on the inside and build a strategy to reflect that on the outside.