Brand Strategy, Brand
Sodablue Marketing | Melbourne
CREATING A BRAND FROM SCRATCH

Creating a great brand is not an easy task. A brand is more than a logo or a hashtag it is who your organisation is and what it stands for. Discover the foundational elements to creating a great brand before you brief a designer.

CREATING A BRAND FROM SCRATCH

Branding

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HOW TO DIFFERENTIATE YOUR BUSINESS BRAND

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HOW TO DIFFERENTIATE YOUR BUSINESS BRAND

We know branding is powerful, and a great way to build business equity and attract clients. As consumers today we use brands constantly to help select who we will engage or give our business to.
Today there is lots of competition for getting noticed by your audience as the consumer controls their own content more than ever thanks to digital age.  So how do you attract clients, stand out, but be authentic to your personality and your values? This is a big ask however understanding your brand personality and archetype as a tool can help you achieve this.

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HOW TO DIFFERENTIATE YOUR BRAND

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HOW TO DIFFERENTIATE YOUR BRAND

We know branding is powerful, and a great way to build business equity and attract clients. As consumers today we use brands constantly to help select who we will engage or give our business to.
Today there is lots of competition for getting noticed by your audience as the consumer controls their own content more than ever thanks to digital age.  So how do you attract clients, stand out, but be authentic to your personality and your values? This is a big ask however understanding your brand personality and archetype as a tool can help you achieve this.

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HOW TO WRITE FOR YOUR BRAND | Guest Post by Frank Chamberlin

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HOW TO WRITE FOR YOUR BRAND | Guest Post by Frank Chamberlin

When you’re writing for your brand, you’re giving it a voice. It must have its own unique tone that sounds authentic and sits comfortably with your logo and business purpose. Guest blog post by Frank Chamberlin

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WRITING A REBRAND BRIEF FOR 2018? DON'T TILL YOU READ THIS.

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WRITING A REBRAND BRIEF FOR 2018? DON'T TILL YOU READ THIS.

When you engage a creative agency to do your rebrand or refresh a professional creative agency will have a series of questions or a brief template that they will ask the client to complete before starting the project. 

A good creative brief will have sound answers to the following sorts of questions;

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KNOWING YOUR DIFFERENCE

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KNOWING YOUR DIFFERENCE

What is a brands point of difference?

The solution you provide to your customers problem, that is different or unique to direct or indirect competitors solutions or approach in the marketplace. 

It is a unique experience that helps the target audience tell apart but ultimately select your brand over another. 

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TOP 3 KEYS FOR MAPPING OUT YOUR BRAND STRATEGY

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TOP 3 KEYS FOR MAPPING OUT YOUR BRAND STRATEGY

This year Sodablog is going through the key critical steps to prepare for a brand refresh before you brief your designer. Our last blog looked at Step 1. Identifying the signs and to start planning. This post, we are going to look at Step 2. which is mapping out the basic strategy for your brand.