Brand Strategy, Brand
Sodablue Marketing | Melbourne
CREATING A BRAND FROM SCRATCH

Creating a great brand is not an easy task. A brand is more than a logo or a hashtag it is who your organisation is and what it stands for. Discover the foundational elements to creating a great brand before you brief a designer.

CREATING A BRAND FROM SCRATCH

Design

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WRITING A REBRAND BRIEF FOR 2018? DON'T TILL YOU READ THIS.

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WRITING A REBRAND BRIEF FOR 2018? DON'T TILL YOU READ THIS.

When you engage a creative agency to do your rebrand or refresh a professional creative agency will have a series of questions or a brief template that they will ask the client to complete before starting the project. 

A good creative brief will have sound answers to the following sorts of questions;

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TOP 3 KEYS FOR MAPPING OUT YOUR BRAND STRATEGY

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TOP 3 KEYS FOR MAPPING OUT YOUR BRAND STRATEGY

This year Sodablog is going through the key critical steps to prepare for a brand refresh before you brief your designer. Our last blog looked at Step 1. Identifying the signs and to start planning. This post, we are going to look at Step 2. which is mapping out the basic strategy for your brand.

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BEAUTY AND THE BRAND

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BEAUTY AND THE BRAND

Recently I have started to explain to people that, like a person, a brand can be beautiful on the inside and outside. As for a great brand, it is beautiful on both sides. It is important to focus first on the inside and build a strategy to reflect that on the outside.