Last time I wrote about the challenges some Marketing and Sales teams are facing thanks to the digital age. Since then I’ve noted that as a response to these challengers many marketing and sales teams are aligning closer.
THE SALES & MARKETING ROMANCE
Recently I have been thinking about the relationship between sales and marketing. It is a relationship that is not new to me however I’ve realised it has definitely changed or shifted gear. This isn’t isolated to one organisation either, I’ve seen this across multiple organisations and in different industries. I believe it is mainly due to