THE SALES & MARKETING ROMANCE. PART 3.

Sodablue Marketing | Melbourne

May 2, 2016

Marketing

Last time I wrote about the new challenges many Marketing and Sales teams are facing thanks to the digital age. Many Marketing and Sales teams need to align and work closely more than ever before and also with other areas of the business,

Sodablue Marketing | Melbourne

April 2, 2016

Marketing

THE SALES & MARKETING ROMANCE. PART 2

Sodablue Marketing | Melbourne

April 2, 2016

Marketing

Last time I wrote about the challenges some Marketing and Sales teams are facing thanks to the digital age. Since then I’ve noted that as a response to these challengers many marketing and sales teams are aligning closer.

Sodablue Marketing | Melbourne

March 16, 2016

Marketing

THE SALES & MARKETING ROMANCE

Sodablue Marketing | Melbourne

March 16, 2016

Marketing

Recently I have been thinking about the relationship between sales and marketing. It is a relationship that is not new to me however I’ve realised it has definitely changed or shifted gear. This isn’t isolated to one organisation either, I’ve seen this across multiple organisations and in different industries. I believe it is mainly due to

Sodablue Marketing | Melbourne

January 11, 2016

Marketing

PERSONALISE YOUR MARKETING

Sodablue Marketing | Melbourne

January 11, 2016

Marketing

Personal is best, and that is something marketers have been quick to utilise. We all appreciate being welcomed, recognised and treated as an individual and the power of personalising your marketing has the ability to do that and more.