Brand Strategy, Brand
Sodablue Marketing | Melbourne
CREATING A BRAND FROM SCRATCH

Creating a great brand is not an easy task. A brand is more than a logo or a hashtag it is who your organisation is and what it stands for. Discover the foundational elements to creating a great brand before you brief a designer.

CREATING A BRAND FROM SCRATCH

Brand awareness

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HOW TO DIFFERENTIATE YOUR BUSINESS BRAND

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HOW TO DIFFERENTIATE YOUR BUSINESS BRAND

We know branding is powerful, and a great way to build business equity and attract clients. As consumers today we use brands constantly to help select who we will engage or give our business to.
Today there is lots of competition for getting noticed by your audience as the consumer controls their own content more than ever thanks to digital age.  So how do you attract clients, stand out, but be authentic to your personality and your values? This is a big ask however understanding your brand personality and archetype as a tool can help you achieve this.

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THE 3 THINGS SUCCESSFUL BRANDS ARE DOING

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THE 3 THINGS SUCCESSFUL BRANDS ARE DOING

This month Interbrand released their well known annual ‘Best Global Brand’ research report. It is a fascinating read for us as brand enthusiasts but what does it mean for companies who are not global brands (like this years top 3 Apple, Google, and Amazon) but still value branding as part of their business strategy? We believe organisations any size can learn from this global report as it clearly states the truths of what is setting apart the good brands from the bad. We have distilled the report into 3 key tips for building a successful brand in todays climate.

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HOW TO DIFFERENTIATE YOUR BRAND

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HOW TO DIFFERENTIATE YOUR BRAND

We know branding is powerful, and a great way to build business equity and attract clients. As consumers today we use brands constantly to help select who we will engage or give our business to.
Today there is lots of competition for getting noticed by your audience as the consumer controls their own content more than ever thanks to digital age.  So how do you attract clients, stand out, but be authentic to your personality and your values? This is a big ask however understanding your brand personality and archetype as a tool can help you achieve this.

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4 SIMPLE TIPS TO BUILDING A MEANINGFUL BRAND

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4 SIMPLE TIPS TO BUILDING A MEANINGFUL BRAND

The error many businesses make when looking at creating, rebranding or refreshing their existing brand is that they start with a logo or visual aesthetics and tactics because that’s the tangible part of the brand. It’s visual.

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WHEN YOU'RE NOT IN THE ROOM

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WHEN YOU'RE NOT IN THE ROOM

Have you ever stopped to think about what people say about your organisation, when you are not in the room?

It is an interesting thought and a question that taps straight into the strength of your brand. A positive reputation for a brand is crucial for success. Referring back to our last blog post ‘Beauty and the brand,’ this reputation maybe reflective of the inside of your brand (purpose, values, personality & promise) or outside of your brand (positioning, visual & messaging) and 

PERSONALISE YOUR MARKETING

PERSONALISE YOUR MARKETING

Personal is best, and that is something marketers have been quick to utilise. We all appreciate being welcomed, recognised and treated as an individual and the power of personalising your marketing has the ability to do that and more.

YOUR LOGO IS NOT YOUR BRAND, YOUR CULTURE IS YOUR BRAND

YOUR LOGO IS NOT YOUR BRAND, YOUR CULTURE IS YOUR BRAND

As a marketer, clients come to Sodablue for marketing advice, strategy, guidance and development. Some are wanting to start their own businesses, to hit the market guns blazing while others are wishing to revamp their current marketing strategy. This usually follows with the statement, ‘I want to create a brand/revitalise my brand’ and due to a common