Brand Strategy, Brand
Sodablue Marketing | Melbourne
CREATING A BRAND FROM SCRATCH

Creating a great brand is not an easy task. A brand is more than a logo or a hashtag it is who your organisation is and what it stands for. Discover the foundational elements to creating a great brand before you brief a designer.

CREATING A BRAND FROM SCRATCH

Brand

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HOW TO DIFFERENTIATE YOUR BUSINESS BRAND

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HOW TO DIFFERENTIATE YOUR BUSINESS BRAND

We know branding is powerful, and a great way to build business equity and attract clients. As consumers today we use brands constantly to help select who we will engage or give our business to.
Today there is lots of competition for getting noticed by your audience as the consumer controls their own content more than ever thanks to digital age.  So how do you attract clients, stand out, but be authentic to your personality and your values? This is a big ask however understanding your brand personality and archetype as a tool can help you achieve this.

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THE 3 THINGS SUCCESSFUL BRANDS ARE DOING

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THE 3 THINGS SUCCESSFUL BRANDS ARE DOING

This month Interbrand released their well known annual ‘Best Global Brand’ research report. It is a fascinating read for us as brand enthusiasts but what does it mean for companies who are not global brands (like this years top 3 Apple, Google, and Amazon) but still value branding as part of their business strategy? We believe organisations any size can learn from this global report as it clearly states the truths of what is setting apart the good brands from the bad. We have distilled the report into 3 key tips for building a successful brand in todays climate.

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HOW TO DIFFERENTIATE YOUR BRAND

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HOW TO DIFFERENTIATE YOUR BRAND

We know branding is powerful, and a great way to build business equity and attract clients. As consumers today we use brands constantly to help select who we will engage or give our business to.
Today there is lots of competition for getting noticed by your audience as the consumer controls their own content more than ever thanks to digital age.  So how do you attract clients, stand out, but be authentic to your personality and your values? This is a big ask however understanding your brand personality and archetype as a tool can help you achieve this.

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HOW TO WRITE FOR YOUR BRAND | Guest Post by Frank Chamberlin

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HOW TO WRITE FOR YOUR BRAND | Guest Post by Frank Chamberlin

When you’re writing for your brand, you’re giving it a voice. It must have its own unique tone that sounds authentic and sits comfortably with your logo and business purpose. Guest blog post by Frank Chamberlin

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4 SIMPLE TIPS TO BUILDING A MEANINGFUL BRAND

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4 SIMPLE TIPS TO BUILDING A MEANINGFUL BRAND

The error many businesses make when looking at creating, rebranding or refreshing their existing brand is that they start with a logo or visual aesthetics and tactics because that’s the tangible part of the brand. It’s visual.

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IS YOUR MARKETING STRATEGY FIT?

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IS YOUR MARKETING STRATEGY FIT?

Marketing or Brand Strategy takes some rigorous planning, thinking, resources and a good budget to not only develop but also implement. The key to a strong strategy is often not talked about but I believe is key and that is the oversight or management of the implementation process. 

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WRITING A REBRAND BRIEF FOR 2018? DON'T TILL YOU READ THIS.

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WRITING A REBRAND BRIEF FOR 2018? DON'T TILL YOU READ THIS.

When you engage a creative agency to do your rebrand or refresh a professional creative agency will have a series of questions or a brief template that they will ask the client to complete before starting the project. 

A good creative brief will have sound answers to the following sorts of questions;

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CUSTOMER PROFILE: RUBY. SHE STILL SLEEPS WITH HER TEDDY.

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CUSTOMER PROFILE: RUBY. SHE STILL SLEEPS WITH HER TEDDY.

A customer profile is a description of your target audience. It igoes beyond basic demographics ie. gender, age, location. It unpacks the customer on a deeper level so that people in the organisation think about this profile when they are creating products or services for them. A customer profile should have; a name (ie. John), a typical quote that they would say, list of the current books they are reading, or shows they are watching, or where they last took a holiday and for how long. A strong customer profile is intimate, and understands the customer holistically.

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I PROMISE TO.....

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I PROMISE TO.....

To craft a brand promise it is best that it is simple and easy for employees to remember so they can use it as a north star in their everyday work. It is always good to get representatives from all parts of the business to come together through a workshop and agree on a statement that the company can deliver together. Once it has been drafted and refined by the marketing and communications team, it is important to inform and empower employees with the new focus on delivery.

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LEAVES ARE CHANGING COLOUR, DOES YOUR BRAND NEED TO CHANGE COLOUR TOO?

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LEAVES ARE CHANGING COLOUR, DOES YOUR BRAND NEED TO CHANGE COLOUR TOO?

Refreshing your brand is an important part of the brand life cycle, just like the life cycle of a leaf. When a brand is visually refreshed, there is a process that businesses needs to embrace before going to a designer, to reap the full benefits of a refresh. Otherwise you can be simply conducting a costly window dressing exercise as your potential customer will soon realise that their expectations aren’t being met and or nothing else has changed, and therefor you then won’t benefit from either a repeat purchase or a referral – which is the end game. Right?