Recently I have been thinking about the relationship between sales and marketing. It is a relationship that is not new to me however I’ve realised it has definitely changed or shifted gear. This isn’t isolated to one organisation either, I’ve seen this across multiple organisations and in different industries. I believe it is mainly due to
Within this digital age social media’s engagement numbers are becoming somewhat of a virtual currency, having the ability to increase awareness, drive sales, enhance reputation and attract clients. And with this, comes greater power with the consumer, having greater pull when it comes to determining the success of a brand. Therefore utilising social media and its
As a marketer, clients come to Sodablue for marketing advice, strategy, guidance and development. Some are wanting to start their own businesses, to hit the market guns blazing while others are wishing to revamp their current marketing strategy. This usually follows with the statement, ‘I want to create a brand/revitalise my brand’ and due to a common
An observation blog of marketing today including; thoughts, reflections and inspiration will be posted here as they come our way. Watch this space!
