Brand Strategy, Brand
Sodablue Marketing | Melbourne
CREATING A BRAND FROM SCRATCH

Creating a great brand is not an easy task. A brand is more than a logo or a hashtag it is who your organisation is and what it stands for. Discover the foundational elements to creating a great brand before you brief a designer.

CREATING A BRAND FROM SCRATCH

Marketing

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BEAUTY AND THE BRAND

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BEAUTY AND THE BRAND

Recently I have started to explain to people that, like a person, a brand can be beautiful on the inside and outside. As for a great brand, it is beautiful on both sides. It is important to focus first on the inside and build a strategy to reflect that on the outside.

THE SALES & MARKETING ROMANCE

THE SALES & MARKETING ROMANCE

Recently I have been thinking about the relationship between sales and marketing. It is a relationship that is not new to me however I’ve realised it has definitely changed or shifted gear. This isn’t isolated to one organisation either, I’ve seen this across multiple organisations and in different industries. I believe it is mainly due to

PERSONALISE YOUR MARKETING

PERSONALISE YOUR MARKETING

Personal is best, and that is something marketers have been quick to utilise. We all appreciate being welcomed, recognised and treated as an individual and the power of personalising your marketing has the ability to do that and more.