In order to boost brand awareness and reach new audiences, an integrated approach to content marketing that provides an effective combination of paid and organic content is fundamental.
TOP 3 KEYS FOR MAPPING OUT YOUR BRAND STRATEGY
This year Sodablog is going through the key critical steps to prepare for a brand refresh before you brief your designer. Our last blog looked at Step 1. Identifying the signs and to start planning. This post, we are going to look at Step 2. which is mapping out the basic strategy for your brand.
THE SIGNS IT'S TIME TO REFRESH
LEAVES ARE CHANGING COLOUR, DOES YOUR BRAND NEED TO CHANGE COLOUR TOO?
Refreshing your brand is an important part of the brand life cycle, just like the life cycle of a leaf. When a brand is visually refreshed, there is a process that businesses needs to embrace before going to a designer, to reap the full benefits of a refresh. Otherwise you can be simply conducting a costly window dressing exercise as your potential customer will soon realise that their expectations aren’t being met and or nothing else has changed, and therefor you then won’t benefit from either a repeat purchase or a referral – which is the end game. Right?
5 TIPS FOR YOUR MARKETING IN 2017!
WHEN YOU'RE NOT IN THE ROOM
Have you ever stopped to think about what people say about your organisation, when you are not in the room?
It is an interesting thought and a question that taps straight into the strength of your brand. A positive reputation for a brand is crucial for success. Referring back to our last blog post ‘Beauty and the brand,’ this reputation maybe reflective of the inside of your brand (purpose, values, personality & promise) or outside of your brand (positioning, visual & messaging) and
BEAUTY AND THE BRAND
YOUR LOGO IS NOT YOUR BRAND, YOUR CULTURE IS YOUR BRAND
As a marketer, clients come to Sodablue for marketing advice, strategy, guidance and development. Some are wanting to start their own businesses, to hit the market guns blazing while others are wishing to revamp their current marketing strategy. This usually follows with the statement, ‘I want to create a brand/revitalise my brand’ and due to a common