Brand Strategy, Brand
Sodablue Marketing | Melbourne
CREATING A BRAND FROM SCRATCH

Creating a great brand is not an easy task. A brand is more than a logo or a hashtag it is who your organisation is and what it stands for. Discover the foundational elements to creating a great brand before you brief a designer.

CREATING A BRAND FROM SCRATCH

Brand Strategy

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KNOWING YOUR DIFFERENCE

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KNOWING YOUR DIFFERENCE

What is a brands point of difference?

The solution you provide to your customers problem, that is different or unique to direct or indirect competitors solutions or approach in the marketplace. 

It is a unique experience that helps the target audience tell apart but ultimately select your brand over another. 

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TOP 3 KEYS FOR MAPPING OUT YOUR BRAND STRATEGY

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TOP 3 KEYS FOR MAPPING OUT YOUR BRAND STRATEGY

This year Sodablog is going through the key critical steps to prepare for a brand refresh before you brief your designer. Our last blog looked at Step 1. Identifying the signs and to start planning. This post, we are going to look at Step 2. which is mapping out the basic strategy for your brand.

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THE SIGNS IT'S TIME TO REFRESH

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THE SIGNS IT'S TIME TO REFRESH

Brand Refreshes are a hot topic for businesses at the moment! We have just seen another major Australian brand - AGL refresh, not to mention many real estate agencies including; Barry Plant, Nelson Alexander and Ray White to name a few.

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BEAUTY AND THE BRAND

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BEAUTY AND THE BRAND

Recently I have started to explain to people that, like a person, a brand can be beautiful on the inside and outside. As for a great brand, it is beautiful on both sides. It is important to focus first on the inside and build a strategy to reflect that on the outside.